Power Broker / CRE CRM

Salesforce → Power Broker → AI

Salesforce Platform — The foundation.

Power Broker CRM — Capital markets workflows and connected deal records.

AI built in and connected — Built in: Power Broker Pete and ClaudeForce. Connect: Claude and ChatGPT.

Use AI inside Power Broker CRM or connect the tools your team already uses—all working with the same CRM records.

CRE CRM

The whole team sees the deal clearly

Power Broker CRM gives Capital Markets teams one current view of properties, assignments, buyers and activity—so everyone can move deals forward together.

  • Track deals from initial outreach to close
  • Share activity across brokers and teams
  • Keep property, buyer and document history together
  • Know what is next with current updates
Power Broker CRM showing a Capital Markets property and deal workflow
From outreach to close

A complete workflow for Capital Markets teams

Keep every step connected—from property and assignment through closing and follow-up.

Property

Property details, financials, documents and comparable context.

BOVs

Assignment

Listings, pursuits, team responsibilities and collaboration.

Confidentiality agreements

Buyer outreach

Buyer lists, outreach, interest and confidentiality agreements.

Buyer lists

Bids

Indications of interest, bid rounds and evolving deal terms.

Bid rounds

Closing

Due diligence, debt and equity, final closing steps.

Debt & equity

Post-close

Relationship follow-up and the history that informs the next deal.

Team follow-up
Connected data

More than contacts

Properties, deals, relationships, activities and documents stay connected, giving your team full context and a complete history in one place.

Properties

Key details, financials and related documents.

Deals

Stage, next steps and team activity.

Relationships

Buyers, sellers, investors and partners.

Activities

Emails, calls, meetings and tasks.

History

A complete record from first outreach through close and beyond.

Property
One connected record
Property details
Assignments
Buyer activity
Contacts
Documents
Deal milestones
Every related record remains connected
Open and connected

Works with the tools your team already uses

Power Broker CRM connects to leading data, document and transaction platforms used across commercial real estate.

ARGUS
Real Capital Markets
CoStar
Box
SharePoint
DocuSign

Configured for your firm

Power Broker is configured around your Capital Markets workflows, security posture and data requirements inside your Salesforce environment.

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